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KMID : 1002920090040020111
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Journal of the Korean Society of Esthetics & Cosmeceutics
2009 Volume.4 No. 2 p.111 ~ p.126
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A Study on Beauty Care Behaviors According to Female Undergraduates’Aesthetic Consciousness - Centering on Behaviors in Skin Care, Weight Control and Cosmetic Surgery -
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Lee Min-Young
Gang Gyeong-Ho
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Abstract
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The purpose of this study is to examine a desire for beauty in female undergraduates who are energetic in pursuit of external beauty because of having advance to society ahead, simultaneously with coming to have a free living form from regular and systematic life during the middle-high school days, as the transitional age bracket of implementing from adolescence to adulthood, and to examine specifically a method for expressing beautiful appearance through its specific beauty-care behaviors. This study analyzed substantial behaviors in skin care, weight control, and cosmetic surgery by aesthetic attitude through the value system on beauty and the beauty behavior in female undergraduates on the basis of the results in questionnaire, which surveyed targeting 401 female undergraduates who are in 3 universities where are located in Gyeonggi-do Province. Thus, the aim is to educate right beauty, to prevent self-humbling caused by wrong aesthetic consciousness, and further to be used as basic data in a research on developing beauty goods, developing cosmetics, or developing beauty education program targeting female undergraduates. According to this study, female undergraduates’ aesthetic consciousness was indicated that most of female undergraduates think‘outward appearance to be important about a person’s beauty,’and that female undergraduates perform positive beauty-care behavior in the aspect of aesthetic attitude in order to satisfy this desire. The criterion for judging beautiful appearance was indicated that the higher aesthetic consciousness leads to the higher importance in the whole harmony, face, body shape, and skin. On the other hand, it was indicated that the lower aesthetic consciousness leads to the more thinking of the inside as valuable. Also, most of female undergraduates thought that beautiful appearance has influence upon forming human relations. Thus, the outward appearance was indicated to become an important judgment criterion for friendly evaluation in social life. Given examining the substantial beauty-care behaviors in subjects of this study, those are as follows. First, as for skin-care behavior in research subjects, there are many opinions that the female undergraduate with the higher aesthetic consciousness leads to the higher interest in skin, and on the other hand, to which‘healthy condition in skin is not good,’ thereby having been indicated to be dissatisfied with the present skin condition. In order to improve this skin condition, the female undergraduates showed aspect of using cleansing agent exclusively for washing face, washing face with tepid water, or using sun-block agent, but indicated low frequency in removing horny substance in skin, massaging, using functional cosmetics, using skin-care center, which are the actual improvement methods. Thus, most of female undergraduates were indicated the skin-care behavior whose use is simple and basic rather than a highly-priced care method. Second, as for weight-control behavior in research subjects, most of female undergraduates showed normal weight. On the other hand, the higher aesthetic consciousness led to the greater dissatisfaction with body shape. As for a method of substantial weight control, 72% of them were indicated to take walking exercise or to control meal quantity. However, some of them took anorexigenic agents or diet food side by side given suffering difficulty in weight control. Most of subjects, whose weight is normal, showed aspect of perceiving self as‘fat’ in this way, thereby having been indicated to have the distorted recognition on body shape, which results in continuing to lose weight, without being satisfied with own body shape. Third, the cosmetic-surgery behavior in research subjects showed that the higher aesthetic consciousness leads to the more positive intention of surgery. Reasons for desiring cosmetic surgery included‘self-satisfaction’ with 44.7%
and‘dissatisfaction with the present appearance’ with 41.9%. Thus, cosmetic surgery was dicated to be desired as a means of improving the present appearance. Substantially, 28% of subjects were indicated to have the eye cosmetic surgery and to prefer the skin cosmetic surgery and the eye cosmetic surgery the most as regions with future intention of surgery. It was indicated that the higher interest in beauty leads to being the more friendly in cosmetic surgery.
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KEYWORD
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Consciousness, Weight, Surgery, Behavior
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